This session offers a practical framework for evaluating traditional websites (think Dreamweaver) against the communication possibilities of the current generation of content management systems (notably, drupal).

• Audit your current communication strategies and think strategically about your audiences
• Assess the advantages and disadvantages adding interactive features to an existing traditional web site.
• Explore how CMS systems provide options such as blogs, news and news feeds, calendars for content fresh and lively for public communication
• Evaluate how web 2.0 tools can accelerate community building, collaborative learning, and more effective organizing.

Is it really possible? In this discussion session, talk with your peers about the real opportunities and challenges associated with online organizing for small shops where the rubber meets the road -- from organizational inertia to data silos to social change philosophies.

(Looking for straight tips on cheap tools? Alan Rosenblatt's "Digital Advocacy on a Small Budget" session in the first breakout covers everything you'd want to know.)

As the scope of online life and work expands it is ever more important to consider the quality of electronically mediated collaborations. The workshop leader will present some grounding context and ideas for the first half, followed by small and large group dialog to collectively brainstorm principles and examples about what works (and doesn't work) in establishing high quality online collaboration. Topics:

- How can proven methods used to organize and facilitate face-to-face dialogs, meetings, brainstorming, conflict resolution, decision making, etc., be modified for use online?

- How can online collaboration help groups embed their core values and ethics into their communication infrastructure?

This session will give attendees practical guidelines and best practice tips to get the most comprehensive view of constituent interactions through effective and efficient data collection and maintenance. Today's technology-driven society gives people multiple channels to interact and engage with organizations. As the number of communication mediums increases, data integrity becomes more important and more difficult. This session will discuss the role technology plays in finding constituents and maintaining relationships. Special attention will be given to the importance of application integration and how it affects an organization's overall mission.

In this session you will learn how permission-based email communications can solidify existing relationships, initiate new ones and convert one-time buyers into repeat business and long-term customers.

The session will cover the best practices of email marketing, including how to build and manage email lists, create effective emails, measure results, and more.

In this session you will learn how permission-based email communications can solidify existing relationships, initiate new ones and convert one-time buyers into repeat business and long-term customers.

The session will cover the best practices of email marketing, including how to build and manage email lists, create effective emails, measure results, and more.