Internet users conduct over 625 million searches every day on search engines such as Google, MSN, or Yahoo. Are potential clients, partners, or donors able to find you online? This roundtable conversation will cover the reasons search engine optimization (SEO) is vital to nonprofits, introduce basic SEO concepts, and provide resources for developing a nonprofit SEO campaign. We'll structure the discussion around issues affecting participants, which might include keywords, optimizing website content, or organizing information effectively. We'll also decipher some of the complex language surrounding SEO, especially in the field of analytics.

With all of the new, New, NEW web technology and acronyms flying around, it's easy to lose sight of what the tools really mean to you and your organization beyond just keeping up with the Jones'. Starting with key internal and external goals: programs, outreach, fundraising; learn what bedrock plans and ideals you should put in place and foster before even turning on a computer. This session will NOT teach you how to Blog, Tag, or Twitter but you will leave knowing how to better evaluate and implement your web technology needs and dreams.

What is all the Web 2.0 hype about and how can you get in on the
action? Or is it worth your time? Should you have a blog? Should
you have a discussion forum? Should you try and create your own
social network? Should you spend time on existing ones? I'll try to help demystify some these questions and share some of the lessons we have learned from Care2's online community of about 7.2 million people and after working with over 250 nonprofits to help them recruit new supporters for their advocacy and fundraising. And in the process, I'll cover some of the "Web 2.0" tools and how they're being used for online advocacy, political campaigns and fundraising by some of our clients.

Your Web site serves an essential purpose. You depend on it to communicate your social message, activate constituents, collect donations and distribute news – in short, to carry out your mission. But is your Web site working?

This workshop begins with the premise that when a Web site “works,” it attracts new visitors, communicates your message and provides a quality user experience.

Taking a practical approach, the presenters will illustrate what drives a successful Web site. We will then provide tools and techniques that will help you assess the performance of your website, and improve it.