Online communication and promotion
Email Marketing Best Practices
In this session you will learn how permission-based email communications can solidify existing relationships, initiate new ones and convert one-time buyers into repeat business and long-term customers.
The session will cover the best practices of email marketing, including how to build and manage email lists, create effective emails, measure results, and more.
Digital Advocacy on a Small Budget
Small budget organizations can now avail themselves of free and inexpensive tools for conducting internet advocacy campaigns. This session will provide you with an overview of available tools and an introduction to strategies and tactics for using them to advance your policy agenda. We will discuss tools and strategies for building and maintaining email lists, mobilizing activists to send messages to public and private sector policy makers, managing volunteers, managing websites, and creating online communities.
Email Marketing Best Practices
In this session you will learn how permission-based email communications can solidify existing relationships, initiate new ones and convert one-time buyers into repeat business and long-term customers.
The session will cover the best practices of email marketing, including how to build and manage email lists, create effective emails, measure results, and more.
Tech Tools for Development Professionals
A presenation to the Somerville Development Network on February 21, 2007 with resources of interest to grantwriters and fundraising folks.
Media Reform in Memphis
There are over 3,000 activists, grassroots groups and medida reformers of all shapes and sized convening right now in Memphis. A major item on the policy agenda is maintaining a free and open Internet. Organized by Free Press (http://www.freepress.net) the first day of happenings included amazing speeches by Bill Moyers and Jesse Jackson. And as we enter the Martin Luther King, Jr. holiday weekend the location of Memphis is overwhelmingly symbolic. There are so many different types of interests convened here, but the over-arching belief that free communication amongst citizens is vital for the interests of individuals and communities to be addressed.
information & marketing
sentisizing of the site to the internet user through creation/design and editing of more attractive and friendlier webpages.
Understanding the Impact of Online Communities on Civic Engagement
Andy Carvin, Web 2.0 guru at PBS, has posted a nice piece on the Center for Digital Future Report (http://www.digitalcenter.org/). Here is a brief blurb:
"Perhaps one of the most interesting results of the survey is the suggestion that online communities have a direct impact on civic participation. Just over one-fifth of online community members - 20.3 percent - take action offline for a cause related to their online communities at least once a year. Nearly 65 percent of online community members say they now engage in civic causes that were new to them when they started going online, while an additional 43.7 percent say they participate in social activism more since they’ve joined their online communities. This may explain why 43 percent of online community members feel as strongly about their virtual life as they do about their real-world life."
My contact at Rauterkus.com
My wiki is at http://Platform.For-Pgh.org.
My blog is at http://Rauterkus.blogspot.com.
My personal site, http://Rauterkus.com.
