Presenter: Joe Thorsen, Kintera, Inc.

Audience: Non-technical, some technical background, or advanced techies/software developers

Case studies of Amnesty International USA, Combating Autism and the Appalachian Trail Conservancy will be used to show how an organization can leverage its members for political change by aligning its goals with an online advocacy strategy. Strategic and tactical goals, messaging elected officials and the public, building community will be covered, as well as a discussion on what activists can do for you and how you can keep your supporter base happy.