Web 2.0 has changed the way nonprofit organizations and their supporters communicate and give online. MySpace and Change.org are two very powerful new tools that allow your organization and its supporters to advocate and build community around your organization's mission and programs in ways never seen before.

This session will provide a general introduction to MySpace and Change.org, discuss the best and worst practices, how to get started, and introduce strategies to merge these social-networking Web sites with your Web 1.0 communications and fundraising efforts, such as your website, e-newsletters, and online fundraising and e-advocacy campaigns.