This session will give attendees practical guidelines and best practice tips to get the most comprehensive view of constituent interactions through effective and efficient data collection and maintenance. Today's technology-driven society gives people multiple channels to interact and engage with organizations. As the number of communication mediums increases, data integrity becomes more important and more difficult. This session will discuss the role technology plays in finding constituents and maintaining relationships. Special attention will be given to the importance of application integration and how it affects an organization's overall mission. Additionally, this session will outline the technical requirements needed to keep constituent information in a single viewable source.