Internet users conduct over 625 million searches every day on search engines such as Google, MSN, or Yahoo. Are potential clients, partners, or donors able to find you online? This roundtable conversation will cover the reasons search engine optimization (SEO) is vital to nonprofits, introduce basic SEO concepts, and provide resources for developing a nonprofit SEO campaign. We'll structure the discussion around issues affecting participants, which might include keywords, optimizing website content, or organizing information effectively. We'll also decipher some of the complex language surrounding SEO, especially in the field of analytics.

Participants will take away an undersanding of SEO techniques, a guide to SEO resources, and the opportunity to sign up for free phone consulting with an SEO consulting firm. Participants willalso have the opportunity to become members of a nonprofit SEO discussion forum.